I really wanted to like TNT’s Trust Me, thinking that a lighter, modern take on the advertising business would be a nice counterpoint to Mad Men‘s meditation on mid-century America. With a cast mostly populated by actors I’ve liked before and the cushion of working for a cable network willing to give shows room to breathe and find their own way, Trust Me looked like a shoo-in on paper.
But no matter how many checkboxes get filled in, it’s the execution that matters.